Amazon DSP Advertising
Programmatic display and video using Amazon audiences, on and off Amazon.
DSP is Amazon's demand-side platform: display and video bought programmatically across Amazon properties and third-party inventory, using Amazon's shopping audiences. It suits brands with a budget and a plan.
Tools we work in
- Amazon DSP
- Amazon Marketing Cloud
- Amazon Ads Console
- Amazon Attribution
Scope
What this covers
The specific work included when you engage us for this service.
- Campaign planning by objective: awareness, consideration or retargeting
- Audience building from Amazon shopper segments, remarketing and lookalikes
- Display, online video and streaming TV formats
- Reach and frequency management across Amazon and third-party inventory
- Coordination with Sponsored Ads so upper and lower funnel do not compete
- New-to-brand reporting to separate incremental sales from existing demand
What you receive
- 01A DSP campaign structure mapped to the audiences you are targeting
- 02Creative specifications and a plan for the formats you will run
- 03Reporting on reach, frequency and new-to-brand where the data is available
Questions
Amazon DSP Advertising, answered
What budget does Amazon DSP need?
Amazon DSP is generally available through managed service with a minimum spend, and that figure is higher than most small sellers want to commit before demand is proven. It is not the right starting point for a new brand. It earns its place once you have a converting catalog, a real budget and a reason to advertise off Amazon.
Can DSP sales be measured properly?
Better than most advertising, but not perfectly. New-to-brand metrics and Amazon Marketing Cloud are built to separate incremental sales from people who would have bought anyway, though attribution across devices and off-Amazon touchpoints still has gaps. We report what the data supports and label the rest as estimated.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours