LinkedIn Ads Management
Precise B2B targeting where cost per lead is judged on quality.
LinkedIn lets you target a job title and a company size with a precision no other platform matches, and it prices that precision accordingly. We manage campaigns aimed at a defined buying audience and measure them against qualified leads rather than raw form fills.
Tools we work in
- LinkedIn Campaign Manager
- LinkedIn Sales Navigator
- HubSpot
- Salesforce
- Looker Studio
Scope
What this covers
The specific work included when you engage us for this service.
- Targeting by job title, seniority, company size, industry and skills
- Matched audiences from CRM lists and website retargeting
- Sponsored content, message ads and lead generation form campaigns
- Account-based marketing lists built with your sales team
- Lead form and landing page testing against cost per qualified lead
- Reporting tied to pipeline rather than platform-only metrics
What you receive
- 01A campaign structure aligned to your sales stages and target accounts
- 02CRM-connected reporting so leads are judged on quality, not volume
- 03A monthly review of cost per qualified lead by campaign
Questions
LinkedIn Ads Management, answered
Why is LinkedIn so expensive per click?
Because you are bidding for a small, precisely defined audience that is costly to reach, and LinkedIn prices accordingly. The trade is targeting quality against unit cost. It usually makes sense when a single deal is worth enough to justify a high cost per lead, and not otherwise.
How do we stop lead forms filling with poor leads?
Tighten the offer and the qualifying fields, route leads into your CRM immediately, and measure cost per qualified lead rather than cost per lead. We also review lead quality with your sales team monthly, because platform-reported conversions and sales-accepted leads are rarely the same number.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours