Meta Ads Management
Facebook and Instagram campaigns built around creative testing.
Meta is a demand-creation channel: it reaches people who were not searching, so creative does most of the work. We manage Facebook and Instagram campaigns with a steady testing cadence, accurate tracking through the pixel and Conversions API, and reporting that separates creative performance from audience performance.
Tools we work in
- Meta Ads Manager
- Meta Business Suite
- Meta Pixel
- Conversions API
- Shopify
- Looker Studio
Scope
What this covers
The specific work included when you engage us for this service.
- Campaign structure across prospecting, retargeting and retention
- Audience building from pixel, CRM and first-party data sources
- Creative testing frameworks across image, video and carousel formats
- Meta Pixel and Conversions API setup for more complete attribution
- Placement and budget allocation across Facebook and Instagram
- Frequency and fatigue monitoring so spend does not saturate an audience
What you receive
- 01A campaign structure with clear naming across audiences and creative
- 02Verified pixel and Conversions API tracking before scaling spend
- 03Weekly notes on what was paused, scaled or replaced, and why
Questions
Meta Ads Management, answered
Why do our Meta results keep changing?
Because Meta is an auction with heavy automated delivery, and performance moves with creative fatigue, audience saturation, seasonality and competitor activity. The stable answer is a steady supply of new creative and clear measurement, not a single campaign setting that fixes it permanently.
Is the pixel enough for tracking?
Increasingly, no. Browser restrictions and cookie limits erode pixel-only data, so we pair the pixel with the Conversions API and, where possible, server-side events. That improves match quality and gives a more complete picture of what the spend actually produced.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours