TikTok Ads Management
Native-format creative and fast testing on a channel that rewards it.
TikTok rewards volume and native creative, and punishes polished advertising that looks out of place. We run TikTok campaigns built around rapid creative testing, honest audience targeting and tracking that shows what each concept actually produced.
Tools we work in
- TikTok Ads Manager
- TikTok Pixel
- CapCut
- Shopify
- Looker Studio
Scope
What this covers
The specific work included when you engage us for this service.
- Campaign setup across Spark Ads, in-feed and collection formats
- Creative-led testing with a high volume of short, native-format video
- Audience targeting from interest, behaviour and first-party data
- TikTok Pixel and Events API configuration for tracking
- Creator and user-generated content coordination where it fits the brand
- Budget pacing and creative refresh cycles matched to fatigue speed
What you receive
- 01A TikTok account structured for fast creative testing
- 02A creative brief framework your team or creators can keep producing against
- 03Reporting that separates creative performance from audience performance
Questions
TikTok Ads Management, answered
Is TikTok right for a B2B or services business?
Sometimes, but not by default. TikTok works when you can produce a high volume of native video and your buyer spends time there. For many professional services the addressable audience is thin and the cost per qualified lead is worse than search. We will tell you if we think the channel does not fit.
How much creative do we need?
More than most advertisers expect. On TikTok creative fatigues quickly, so a workable cadence is several new concepts a month rather than a handful a quarter. If you cannot sustain that supply, the channel will underperform regardless of how the account is structured.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours