Healthcare Marketing & Patient Acquisition
Reaching patients without putting their data into ad platforms.
Healthcare marketing carries a constraint most industries do not have: you cannot hand protected health information to an advertising platform. We build patient acquisition around that limit, local search, accurate service pages, reputation work, and measurement that does not depend on sending patient data to an ad network.
Tools we work in
- Google Business Profile
- Google Ads
- Meta Ads
- CallRail
- HubSpot
- WordPress
- Google Analytics 4
Works well with
Scope
What this covers
The specific work included when you engage us for this service.
- Local search and Google Business Profile work for service and location pages
- Service and condition pages written for patients and reviewed for clinical accuracy
- Review generation and response handling kept inside privacy boundaries
- Paid search structured so patient-level data never leaves your systems
- Conversion measurement using call tracking and form events rather than PHI
- Recall and reminder campaigns to existing patients within permitted use
- Reporting that separates marketing performance from clinical outcomes
What you receive
- 01A patient acquisition plan naming the services and locations worth promoting
- 02Landing and service pages built to turn an enquiry into a booked visit
- 03A measurement framework that respects the limits on healthcare tracking
Questions
Healthcare Marketing & Patient Acquisition, answered
Why can't we just use the same tracking as a normal business?
Because of the privacy rules. Most conversion tracking works by sending user-level data back to an ad platform, and in healthcare that data can become protected health information the moment it links a person to a condition or a service. We measure aggregate performance and use tools that keep patient-level data inside your systems. The cost is slightly less granular attribution, and that is an honest trade rather than a technicality.
Can you guarantee a number of new patients?
No. Patient volume depends on your market, your capacity, your insurance mix and your reputation, and none of those are things an agency controls. What we can promise is that the pages, the tracking and the spend are set up correctly and reported honestly, including when a channel is not working and should be cut.
Do reviews and testimonials create a compliance problem?
They can. We ask patients for a review without soliciting clinical detail, we do not publish patient stories that reveal treatment without the appropriate written authorisation, and we respond to negative reviews without confirming that the reviewer is or was a patient. Those rules are simple to follow and easy to break by accident, so they are written into the process rather than left to judgement.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours